Housing@100%: Innovation 5
Generating Public Awareness
The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.
Project 1: The “create the Housing@100% user-friendly website” project
This is where you design and launch your own family-friendly website for the public to post vital housing information. As mentioned earlier, websites don’t just pop up easily, but there are free services online to help with design.
Project 2: The “be patient and focused” project
Even completing a few of these projects will place you among the best-educated one percent when it comes to housing security and supports in your area. One way you could put that know-how to good use is by serving on an advisory board or commission. Many, but not all, city and county agencies have generic housing support or homelessness advisory boards or advisory panels often hurting for members. This is your opportunity to ensure alignment of services becomes a reality.
Project 3: The “email Housing@100% often” project
Outreach via email and social marketing are good tools. Social marketing strategies, just like website development, can be challenging. Yet there are “how to” websites that can help facilitate this process. You should work to reach all stakeholders who have the concerns of families (and all residents) on their radar. You can send updates on all the work of your action teams to raise awareness and garner support.
Populations to target:
- Youth-serving groups
- Family-serving groups
- Faith-based groups
- Cultural groups
- Social justice groups
- Housing industry
- Elected officials