Behavioral Health Care@100%: Innovation 5
Generating Public Awareness
The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.
Project: Behavioral Health Care.5.1
Project 1: The “create the Behavioral Health Care@100% user-friendly website” project
This is where you design and launch your own family-friendly website for the public to post vital information on behavioral health care services. As mentioned earlier, websites don’t just pop up easily, but there are free services online to help with design.
Project: Behavioral Health Care.5.2
Project 2: The “be patient and focused” project
Even completing a few of these projects will put you among the best educated one percent when it comes to accessible behavioral health care in your area, and one way you could put that know-how to good use is by serving on an advisory board or commission. Many school, city, county and higher education organizations have them, and there are often more generic school support boards or advisory panels looking for members as well. This is your opportunity to ensure that affordable care arguments are heard, progress is made and that the alignment of accessible care services becomes a reality. This is also an opportunity to connect with like-minded colleagues.
Project: Behavioral Health Care.5.3
Project 3: The “can we address the stigma of mental health care so it’s seen as normal as fixing a broken arm?” project
Convene people in your region (and via teleconferencing, your state) to discuss how we promote behavioral health care to those communities who may not understand it or fear and distrust it. We must listen closely to learn why people may be uncomfortable with behavioral health care. This will require public education campaigns, websites, social marketing and changes in the school curricula and how we educate our health and behavioral health care providers. Take time to read about the Anna, Age Eight Institute, housed at New Mexico State University, to gain valuable insights into comprehensive ACEs prevention.
Anna, Age Eight Institute on ACEs: https://aae.how/177
Project: Behavioral Health Care.5.4
Project 4: The “can we view substance use disorders as chronic diseases like heart disease?” project
Convene people in your region (and via tele- or video conferencing, your state) to discuss how we promote the care and treatment of people with substance use disorders. This may require public education campaigns, websites, social marketing and changes in the school curricula and how we educate our health and behavioral health care providers. You may find insights within the publications posted on the Center for Addiction website.
Center on Addiction-Research: https://aae.how/178
Project: Behavioral Health Care.5.5
Project 5: The “email Behavioral Health Care@100% often” project
Email and social marketing are good tools for outreach. Social marketing strategies, just like website development, can be challenging. Yet there are “how to” websites that can help facilitate this process. You should work to reach all stakeholders who have the concerns of families (and all residents) on their radar. You can send updates on the work of your action teams to raise awareness and garner support.
Populations to target:
- Youth-serving groups
- Family-serving groups
- Faith-based groups
- Cultural groups
- Elected officials
- Twelve-step groups or similar support groups
- School-based health care providers
- Public and private behavioral health care providers
- Local health care providers and agencies providing mental health care
- Substance misuse treatment providers