Behavioral Health Care@100%: Innovation 10
Developing the City Dept of Behavioral Health Care
The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.
Project: Behavioral Health Care.10.1
Project 1: The “County/City Partnership that funds the Department of Behavioral Health Care” project
Elevator pitch: When Eric’s mom scans the website for city hall for counseling for her son, she should be able to see right next to the Departments of Police, Fire and Parks — Department of Behavioral Health Care. Why not? It’s a vital resource we can’t live without. Clearly, a large segment of the county’s needs these resources. We can live without parks, but lack of access to mental health care is not an option. Beyond maintaining a website, every year this department would assess the need for behavioral health care support programs, evaluate the effectiveness of current programs, support ongoing research on best practices in policy and programs and promote creative ways to fund all initiatives.
Potential investors: mayors, city councilors, county commissioners and advocates for children’s health, and behavioral health care providers and researchers.
Project: Behavioral Health Care.10.2
Project 2: The “convene your fellow behavioral health advocates and enhance your skills in public speaking, committee briefing and how to get to a lawmaker” project
This project is a crash course that you develop with local experts about how to contact local and state leaders, give an elevator pitch on your projects, and the protocol for committee hearings that can lead to funding.
Project: Behavioral Health Care.10.3
Project 3: The “know your stuff before you meet the mayor” project
Innovation #10, in some ways, is putting it all together. By this we mean that, by the time your action team becomes familiar with all ten innovation areas and their projects, you will be prepared to meet with elected officials and stakeholders to discuss ways to strengthen your city’s supports in the area of behavioral healthcare.
Project: Behavioral Health Care.10.4
Project 4: The “create a bold vision and strategic plan” project
It’s time to create a detailed plan for this new (or improved) local Department of Behavioral Health Care. As with previous projects, you will have learned its potential strengths and weaknesses, possible funding sources and who the players are. You’ll be in a great position to document what’s working well, and can be kept as it is or expanded, and what needs to change.
Project: Behavioral Health Care.10.5
Project 5: The “create a ‘no family goes without care’ tax” project
There are many ways for state, county and city governments to raise money to address a social need. For example, California created a fund to end climate change with a surcharge on eating out. Some cities have a 10% tax on gross receipts for marijuana sales. Other localities tax certain food products. This project is designed to focus on how to think creatively to identify mechanisms for funding behavioral health care. In some localities, ending lack of behavioral health care may be just as important as addressing climate change.
1% surcharge to help fight climate change (model to adapt to support behavioral health): https://aae.how/187
Explore marijuana revenue use model: https://aae.how/188
Explore surcharge model: https://aae.how/189
Explore surcharge on unhealthy foods: https://aae.how/114
Project: Behavioral Health Care.10.6
Project 6: The “Use Cause Marketing to allow customers to donate part of their sales to funding behavioral healthcare” project.
Cause marketing has been around since at least the early eighties, when a credit card company offered to donate a portion of their revenues to the renovation of the Statue of Liberty. Many companies link up with charities. From raising money to address AIDS to the Breast Cancer Research Foundation, many health-related organizations have been very successful at using cause marketing to raise funds. New York State has some important things to say about cause marketing. So might your state. We are not suggesting that this type of fundraising is a sustainable answer to lack of resources, but it’s an interesting model to understand.
New York Office of the Attorney General on Cause Marketing: https://aae.how/190